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the impacts of partnership on global value chain and suppliers

Eunika Mercier-Laurent Innovation Ecosystems ISBN: 9781118599648 the impacts of partnership on global value chain and suppliers

Eunika Mercier-Laure...

With innovation fast becoming omnipresent and part of strategic matter...

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Цена: 9278.74 RUR

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Dominique Estampe Supply Chain Performance and Evaluation Models ISBN: 9781119008101 the impacts of partnership on global value chain and suppliers

Dominique Estampe Su...

This book presents the different models of supply chain performance ev...

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Цена: 5874.31 RUR

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Rubén Morawicki O. Handbook of Sustainability for the Food Sciences ISBN: 9780470963081 the impacts of partnership on global value chain and suppliers

Rubén Morawicki O. H...

Many books on sustainability have been written in the last decade, mos...

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Цена: 15416.72 RUR

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Greiving Stefan European Climate Vulnerabilities and Adaptation. A Spatial Planning Perspective ISBN: 9781118474716 the impacts of partnership on global value chain and suppliers

Greiving Stefan Euro...

European Climate Vulnerabilities and Adaptation: A Spatial Planning Pe...

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Цена: 9208.65 RUR

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Paul Laudicina A. Beating the Global Odds. Successful Decision-making in a Confused and Troubled World ISBN: 9781118420300 the impacts of partnership on global value chain and suppliers

Paul Laudicina A. Be...

The Answer to Global Overload Contending with the 24/7 news cycle and...

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Cynthia Barnhart The Global Airline Industry ISBN: 9781118881132 the impacts of partnership on global value chain and suppliers

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Extensively revised and updated edition of the bestselling textbook, p...

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Sham Gad M. The Business of Value Investing. Six Essential Elements to Buying Companies Like Warren Buffett ISBN: 9780470553848 the impacts of partnership on global value chain and suppliers

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A blueprint to successful value investing Successful value investors h...

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Kate Macdonald The Politics of Global Supply Chains ISBN: 9780745679716 the impacts of partnership on global value chain and suppliers

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The Politics of Global Supply Chains analyses the changing politics of...

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The Partnership: The Making of Goldman Sachs the impacts of partnership on global value chain and suppliers

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Despite financial turmoil, Goldman Sachs remain the leading investment...

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Prouzet Patrick Vulnerability of Coastal Ecosystems and Adaptation ISBN: 9781119007746 the impacts of partnership on global value chain and suppliers

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The vulnerability of socio -ecosystem combines the probability of expo...

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Stephen Burnley Solid Wastes Management ISBN: 9781118863947 the impacts of partnership on global value chain and suppliers

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Solid Wastes Management begins with a focus on processing municipal an...

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Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities ISBN: 9781118893791 the impacts of partnership on global value chain and suppliers

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A new marketing paradigm focuses on the concentrated economic power of...

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Peter Levesque J. The Shipping Point. The Rise of China and the Future of Retail Supply Chain Management ISBN: 9780470826256 the impacts of partnership on global value chain and suppliers

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Fascinating insights into the changing supply chain industry in China,...

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Tamara Sonn Islam. A Brief History ISBN: 9781444317848 the impacts of partnership on global value chain and suppliers

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Reflecting recent global developments, the second edition of this illu...

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Gehrels Roland Coastal Environments and Global Change ISBN: 9781118825006 the impacts of partnership on global value chain and suppliers

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The coastal zone is one of the most dynamic environments on our planet...

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James Catty P. The Professional's Guide to Fair Value. The Future of Financial Reporting ISBN: 9781118185438 the impacts of partnership on global value chain and suppliers

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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.