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Artur Maciorowski Samo Sedno - E-marketing w praktyce. Strategie skutecznej promocji online stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Artur Maciorowski Sa...

Artur Maciorowski Samo Sedno - E-marketing w praktyce. Strategie skute...

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Цена: 580.09 RUR

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Weylland John Matthias The Man with the Book; or, The Bible Among the People stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Weylland John Matthi...

Weylland John Matthias The Man with the Book; or, The Bible Among the...

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Printio Музыка. matthias reim stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Printio Музыка. matt...

Футболка с полной запечаткой (мужская) — пол: МУЖ, материал: СИНТЕТИКА...

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Цена: 1190 RUR

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CIM The The Marketing Century. How Marketing Drives Business and Shapes Society stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

CIM The The Marketin...

Written to celebrate the Institute's centenary, The Marketing Century...

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Цена: 2909.27 RUR

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John Arnold Mobile Marketing For Dummies stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

John Arnold Mobile M...

Straightforward advice on building and launching a mobile marketing pl...

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Цена: 1594.35 RUR

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Paul J. H. Schoemaker Zwycięskie strategie stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Paul J. H. Schoemake...

Paul J. H. Schoemaker Zwycięskie strategie

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Цена: 991.94 RUR

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Отсутствует Strategie choreograficzne stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Отсутствует Strategi...

Отсутствует Strategie choreograficzne

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Цена: 463.74 RUR

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John Lee Business Hack. The Wealth Dragon Way to Build a Successful Business in the Digital Age stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

John Lee Business Ha...

Master the online tools available to grow your business and conquer th...

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Цена: 1744.92 RUR

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Mike Schultz Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Mike Schultz Profess...

A proven approach to revenue-generating marketing and client developme...

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Цена: 1910.8 RUR

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Beyala Calixthe Uwe Ommer, Black Ladies stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Beyala Calixthe Uwe...

Uwe Ommer, a sought-after commercial photographer based in New York an...

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Цена: 1049 RUR

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John Arnold Web Marketing All-in-One For Dummies stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

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Build an online presence for your business with web marketing Why buy...

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Цена: 2232.35 RUR

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Adam Hamrol Strategie i praktyki sprawnego działania Lean Six Sigma i inne stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

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Adam Hamrol Strategie i praktyki sprawnego działania Lean Six Sigma i...

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Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Philip Kotler Market...

The most renowned figure in the world of marketing offers the new rule...

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Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Michael Dunn The Mar...

Making accountable marketing decisions to improve the efficiency of sp...

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Цена: 3058.56 RUR

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Adrian Horzyk Samo Sedno - Negocjacje. Sprawdzone strategie stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Adrian Horzyk Samo S...

Adrian Horzyk Samo Sedno - Negocjacje. Sprawdzone strategie

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Peter Clough Odporność psychiczna. Strategie i narzędzia rozwoju stefan helmke john uwe scherberich matthias uebel lohas marketing strategie instrumente praxisbeispiele

Peter Clough Odporno...

Peter Clough Odporność psychiczna. Strategie i narzędzia rozwoju

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Для информации:

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future