Поиск по всем магазинам:

malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Thomas Archer The war in Egypt and the Soudan; an episode in the history of the British Empire. Being a descriptive account of the scenes and events of that great drama, and sketches of the principal actors in it. 03 malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Thomas Archer The wa...

Эта книга — репринт оригинального издания (издательство "London Bl...

Посмотреть карточку товара

Цена: 1146 RUR

Подробнее

Похожие товары...

Thomas Archer The War in Egypt and the Soudan: An Episode in the History of the British Empire, Being a Descriptive Account of the Scenes and Events of That Great . of the Principal Actors in It, Volume 1 malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Thomas Archer The Wa...

Эта книга — репринт оригинального издания, созданный на основе электро...

Посмотреть карточку товара

Цена: 903 RUR

Подробнее

Похожие товары...

A. A. Milne, Alan Alexander Milne Mr. Pim Passes By malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

A. A. Milne, Alan Al...

This novel, based on Milne's successful play of the same title, is...

Посмотреть карточку товара

Цена: 929 RUR

Подробнее

Похожие товары...

Millicent N. Kalu All-Sufficient God Prophetic Prayer Book Daily in His Presence malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Millicent N. Kalu Al...

All-Sufficient God Prophetic Prayer Book is a constant reminder that G...

Посмотреть карточку товара

Цена: 1364 RUR

Подробнее

Похожие товары...

Mathias Keller Minimalism in Raymond Carver.s Collectors malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Mathias Keller Minim...

Seminar paper from the year 2006 in the subject American Studies - Lit...

Посмотреть карточку товара

Цена: 1627 RUR

Подробнее

Похожие товары...

Charles Dickens Great Expectations malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Charles Dickens Grea...

Great Expectations, published in 1861, is the author's penultimate com...

Посмотреть карточку товара

Цена: 505 RUR

Подробнее

Похожие товары...

Henry Shoemaker The Indian Steps. And Other Pennsylvania Mountain Stories malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Henry Shoemaker The...

Originally published in 1912 by the Bright Printing Company, The India...

Посмотреть карточку товара

Цена: 5989 RUR

Подробнее

Похожие товары...

Alan Ayckbourn Dreams From a Summer House malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Alan Ayckbourn Dream...

The reigning king of English comedy strikes off in a new direction wit...

Посмотреть карточку товара

Цена: 2139 RUR

Подробнее

Похожие товары...

Theda Yager Dreams and Wishes, Wishes and Dreams malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Theda Yager Dreams a...

The small town of Wilsonville, Alabama, encountered severe economic ch...

Посмотреть карточку товара

Цена: 1639 RUR

Подробнее

Похожие товары...

Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Wilson Hugh Marketin...

Now in its 7th edition, Marketing Plans is a highly renowned internati...

Посмотреть карточку товара

Цена: 5277.6 RUR

Подробнее

Похожие товары...

Gabriel Ossyra Construction of a retractable single-strut undercarriage in fiber composite design for the motorized sailplane Valentin Taifun 17E malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Gabriel Ossyra Const...

Diploma Thesis from the year 2016 in the subject Engineering - Mechani...

Посмотреть карточку товара

Цена: 6939 RUR

Подробнее

Похожие товары...

Jean Rameau Arrival in the Stars malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Jean Rameau Arrival...

Arrival in the Stars is a product of the aftermath of the Great War, a...

Посмотреть карточку товара

Цена: 2127 RUR

Подробнее

Похожие товары...

Barry M. Costello FORTUNE FAVORS BOLDNESS. The Story of Naval Valor During Operation Iraqi Freedom malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Barry M. Costello FO...

'Fortune Favors Boldness' is the motto of the U.S. Navy’s Crui...

Посмотреть карточку товара

Цена: 1177 RUR

Подробнее

Похожие товары...

Christoph Schneider How Useful is the Information Ratio to Evaluate the Performance of Portfolio Managers. malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Christoph Schneider...

Master's Thesis from the year 2009 in the subject Business economi...

Посмотреть карточку товара

Цена: 5477 RUR

Подробнее

Похожие товары...

Walter Michaels 73 Bristol Boys malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Walter Michaels 73 B...

A collection of names, letters, news, and events about the 73 men whom...

Посмотреть карточку товара

Цена: 1377 RUR

Подробнее

Похожие товары...

H. A. Guerber The Story of the Romans malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

H. A. Guerber The St...

Elementary history of Rome, presenting short stories of the great hero...

Посмотреть карточку товара

Цена: 1552 RUR

Подробнее

Похожие товары...

Для информации:

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio