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malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

James Sagner Working Capital Management. Applications and Case Studies malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

James Sagner Working...

Stay liquid, think global, and better manage resources with this autho...

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Romain Soulat Control of Switching Systems by Invariance Analysis: Applcation to Power Electronics malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Romain Soulat Contro...

This book presents correct-by-design control techniques for switching...

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Joseph Heitman Evolution of Virulence in Eukaryotic Microbes malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Joseph Heitman Evolu...

A unique and timely review of the emergence of eukaryotic virulence in...

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Indira Parthasarathy The River of Blood malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Indira Parthasarathy...

The River of Blood (Kuruthippunal) was first published in Tamil in 197...

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Willem Conradie Logic and Discrete Mathematics. A Concise Introduction malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

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A concise yet rigorous introduction to logic and discrete mathematics....

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Tobias George Smollett The history of England, from the revolution in 1688 to the death of George the Second. Vol. 2 malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Tobias George Smolle...

Примечание: История Англии от революции 1688 года до смерти Георга II...

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Soraya Altorki A Companion to the Anthropology of the Middle East malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Soraya Altorki A Com...

A Companion to the Anthropology of the Middle East presents a comprehe...

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FLOS Настольная лампа malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

FLOS Настольная ламп...

The Tab lamp stands out for its extreme formal simplicity. An essenti...

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Святослав Рерих Creative Thought. Articles by Svetoslav Roerich malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Святослав Рерих Crea...

Svetoslav Roerich (1904–1993), Founder and Honorable President of the...

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Michael Blyth Business Continuity Management. Building an Effective Incident Management Plan malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

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Praise for Business Continuity Management: Building an Effective Incid...

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John Arnold Web Marketing All-in-One For Dummies malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

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Build an online presence for your business with web marketing Why buy...

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Atul Tiwari Materials and Failures in MEMS and NEMS malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Atul Tiwari Material...

The fabrication of MEMS has been predominately achieved by etching the...

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Malcolm L. Hunter Saving the Earth as a Career. Advice on Becoming a Conservation Professional malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

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Written in an informal and engaging style, Saving the Earth as a Caree...

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Malcolm McDonald Marketing Plans for Services. A Complete Guide malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Malcolm McDonald Mar...

Marketing Plans for Services, Third Edition is written in a pragmatic,...

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Tolkien J.R.R. Beren and Luthien malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

Tolkien J.R.R. Beren...

Painstakingly restored from Tolkien’s manuscripts and presented for th...

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Thomas K. Sabu Rubber Nanocomposites. Preparation, Properties and Applications malcolm kemp extreme events robust portfolio construction in the presence of fat tails isbn 9780470976791

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Rubber Nanocomposites: Preparation, Properties and Applications focuse...

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian