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jd mcpherson jd mcpherson let the good times roll

Richard Mosley Employer Branding For Dummies jd mcpherson jd mcpherson let the good times roll

Richard Mosley Emplo...

Attract the very best talent with a compelling employer brand! Employe...

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Roger Blackwell Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll jd mcpherson jd mcpherson let the good times roll

Roger Blackwell Bran...

The unique ability of rock and roll to inspire fanatical support from...

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William Irwin Supernatural and Philosophy. Metaphysics and Monsters.. for Idjits jd mcpherson jd mcpherson let the good times roll

William Irwin Supern...

No doubt the years hunting monsters and saving the universe have had t...

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Цена: 1189.04 RUR

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Nazareth Nazareth. Hair Of The Dog. Live (CD + DVD) jd mcpherson jd mcpherson let the good times roll

Nazareth Nazareth. H...

Bonus DVD содержит: 01. Telegram 02. Razamanaz 03. Do Everything 04. H...

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Цена: 1599 RUR

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Ken Schwaber Software in 30 Days. How Agile Managers Beat the Odds, Delight Their Customers, And Leave Competitors In the Dust jd mcpherson jd mcpherson let the good times roll

Ken Schwaber Softwar...

A radical approach to getting IT projects done faster and cheaper than...

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Сумка Printio Новые времена / modern times jd mcpherson jd mcpherson let the good times roll

Сумка Printio Новые...

Сумка. Специально для подлинных ценителей кино — постеры лучших произв...

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Цена: 569 RUR

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Cover Часы Cover CO130.04. Коллекция Brilliant times jd mcpherson jd mcpherson let the good times roll

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Механизм ETA 902.101. Браслет и корпус украшен кристаллами Swarovski....

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Цена: 22550 RUR

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Cover Часы Cover CO124.05. Коллекция Brilliant times jd mcpherson jd mcpherson let the good times roll

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Корпус и браслет из нержавеющей стали с частичным PVD покрытием, часы,...

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Цена: 18250 RUR

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Термобутылка  0.45 л Asobu Times square travel bottle голубая (SBV15 blue) jd mcpherson jd mcpherson let the good times roll

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Термобутылка 0.45 л Asobu Times square travel bottle голубая (SBV15 b...

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Термобутылка  0.45 л Asobu Times square travel bottle стальная (SBV15 silver) jd mcpherson jd mcpherson let the good times roll

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The Moody Blues: Live At Montreux 1991 jd mcpherson jd mcpherson let the good times roll

The Moody Blues: Liv...

Founded in 1967, the MONTREUX JAZZ FESTIVAL has established itself as...

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Цена: 1643 RUR

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James DiGeorgia The Trader's Great Gold Rush. Must-Have Methods for Trading and Investing in the Gold Market jd mcpherson jd mcpherson let the good times roll

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THE TRADER'S GREAT GOLD RUSH «James DiGeorgia is the best expert I kno...

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Biotherm Deo Roll Ролликовый дезодорант Deo Roll Ролликовый дезодорант jd mcpherson jd mcpherson let the good times roll

Biotherm Deo Roll Ро...

Кварц препятствуют появлению неприятного запаха пота, регулирует потоо...

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Контейнер пищевой Good&Good, 330 мл jd mcpherson jd mcpherson let the good times roll

Контейнер пищевой Go...

Прямоугольный контейнер "Good&Good", изготовленный из высококачественн...

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Jim Brown The Imperfect Board Member. Discovering the Seven Disciplines of Governance Excellence jd mcpherson jd mcpherson let the good times roll

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Praise for The Imperfect Board Member «Finally! A book about boards th...

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Цена: 1652.73 RUR

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Farrell Stephen Hamas. The Islamic Resistance Movement jd mcpherson jd mcpherson let the good times roll

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Declared a terrorist menace yet elected to government in a free electi...

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Для информации:

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.