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international hospitality management

Siguaw Judy Strategic Hospitality Leadership. The Asian Initiative international hospitality management

Siguaw Judy Strategi...

Doing business in the tourism and hospitality scene in Asia can be ver...

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Цена: 3201.81 RUR

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Rohit Verma The Cornell School of Hotel Administration on Hospitality. Cutting Edge Thinking and Practice international hospitality management

Rohit Verma The Corn...

This cutting edge and comprehensive book—with contributions from the s...

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Цена: 2664.84 RUR

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Thomas Grisham W. International Project Management. Leadership in Complex Environments international hospitality management

Thomas Grisham W. In...

The theory, practice, and example projects of international project ma...

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Цена: 7924.48 RUR

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Fred Sollish Strategic Global Sourcing Best Practices international hospitality management

Fred Sollish Strateg...

The latest best practice guidance on all aspects of global strategic s...

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Цена: 4335.79 RUR

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International Management. Fourth edition international hospitality management

International Manage...

The 4th edition of the International Management textbook covers the ba...

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Цена: 964 RUR

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С. Э. Пивоваров, Л. С. Тарасевич, М. А. Рахматов International Management international hospitality management

С. Э. Пивоваров, Л....

The 4th edition of the International Management textbook covers the ba...

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Цена: 600 RUR

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Martha Maznevski L. International Management Behavior. Global and Sustainable Leadership international hospitality management

Martha Maznevski L....

This is the seventh edition of International Management Behavior, an e...

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Цена: 4758.76 RUR

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Тарелка Lefard Hospitality, диаметр 30 см. JX130-A001-01 international hospitality management

Тарелка Lefard Hospi...

Тарелка Lefard "Hospitality", диаметр 30 см. JX130-A001-01

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Цена: 679 RUR

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Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos international hospitality management

Kelly McGuire A. The...

Targeted analytics to address the unique opportunities in hospitality...

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Цена: 3001.7 RUR

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Haim (Madjar) Mazar Radio Spectrum Management. Policies, Regulations and Techniques international hospitality management

Haim (Madjar) Mazar...

This book presents the fundamentals of wireless communications and ser...

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Цена: 9210.5 RUR

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Otto Lerbinger Corporate Communication. An International and Management Perspective international hospitality management

Otto Lerbinger Corpo...

Provides an international and management perspective on the field of c...

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Цена: 4798.71 RUR

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Mol Н. English for Tourism and Hospitality Course Book & audio CDs (x2) international hospitality management

Mol Н. English for T...

English for Tourism and Hospitality in Higher Education Studies The Ga...

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Цена: 1034 RUR

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Jean-Paul Louisot ERM - Enterprise Risk Management. Issues and Cases international hospitality management

Jean-Paul Louisot ER...

A wealth of international case studies illustrating current issues and...

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Цена: 7003.96 RUR

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Губарева О. Hospitality Business international hospitality management

Губарева О. Hospital...

Губарева О. Hospitality Business

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Цена: 330 RUR

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Key Words for Hospitality CD international hospitality management

Key Words for Hospit...

Key Words for Hospitality CD

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Цена: 875 RUR

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Marshall Goldsmith Best Practices in Talent Management. How the World's Leading Corporations Manage, Develop, and Retain Top Talent international hospitality management

Marshall Goldsmith B...

Praise for BEST PRACTICES in TALENT MANAGEMENT «This book includes the...

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Цена: 9359.5 RUR

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Для информации:

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.