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corporate social responsibility

Фото Communicating Corporate Social Responsibility via Corporate Web Pages corporate social responsibility

Communicating Corpor...

Communicating Corporate Social Responsibility via Corporate Web Pages

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Фото The Relationship Between Ethics, CSR And Corporate Governance corporate social responsibility

The Relationship Bet...

The Relationship Between Ethics, CSR And Corporate Governance

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Фото Governance and Social Responsibility corporate social responsibility

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Governance and Social Responsibility

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Фото International Oil Companies (IOCs) and Corporate Social Responsibility corporate social responsibility

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International Oil Companies (IOCs) and Corporate Social Responsibility

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Фото Krylov A. Corporate Social Responsibility. Wirtschaftsmodelle - Moral - Erfolg - Nachhaltigkeit / Корпоративная социальная отвественность. Экономические модели - Мораль - Успех - Устойчивое развитие corporate social responsibility

Krylov A. Corporate...

Krylov A. Corporate Social Responsibility. Wirtschaftsmodelle - Moral - Erfolg - Nachhaltigkeit / Корпоративная социальная отвественность. Экономические модели - Мораль - Успех - Устойчивое развитие

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Фото Reconciling Friedman with Corporate Social Responsibility corporate social responsibility

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Reconciling Friedman with Corporate Social Responsibility

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Фото Nancy Lee Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause corporate social responsibility

Nancy Lee Corporate...

Nancy Lee Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

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Фото Corporate Social Responsibility vis-a-vis Natural Resource Management corporate social responsibility

Corporate Social Res...

Corporate Social Responsibility vis-a-vis Natural Resource Management

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Фото Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line corporate social responsibility

Nancy Lee Good Works...

Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

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Фото Coombs W. Timothy Managing Corporate Social Responsibility. A Communication Approach corporate social responsibility

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Coombs W. Timothy Managing Corporate Social Responsibility. A Communication Approach

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Фото Impact of Corporate Social Responsibility on Sustainable Development corporate social responsibility

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Impact of Corporate Social Responsibility on Sustainable Development

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Фото Social Responsibility of Islamic Banks in GCC corporate social responsibility

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Social Responsibility of Islamic Banks in GCC

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Фото Corporate Philanthropy and its Effect on an Organization corporate social responsibility

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Corporate Philanthropy and its Effect on an Organization

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Фото Schwartz Donald Corporate Boards. Managers of Risk, Sources of Risk corporate social responsibility

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Schwartz Donald Corporate Boards. Managers of Risk, Sources of Risk

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Фото Impact of CSR on Organizational Commitment corporate social responsibility

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Impact of CSR on Organizational Commitment

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Фото Corporate Social Responsibility and Consumer Identification corporate social responsibility

Corporate Social Res...

Corporate Social Responsibility and Consumer Identification

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Для информации:

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.