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corporate social responsibilities and environmental protection

Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line ISBN: 9781118228609 corporate social responsibilities and environmental protection

Nancy Lee Good Works...

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show...

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The Green Multiplier: A Study of Environmental Protection and the Supply Chain corporate social responsibilities and environmental protection

The Green Multiplier...

Supply chain management, a generally overlooked area of management, is...

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Цена: 3245 RUR

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Nancy Lee Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause ISBN: 9780471704522 corporate social responsibilities and environmental protection

Nancy Lee Corporate...

Today, corporations are expected to give something back to their commu...

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Цена: 2937.15 RUR

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C. Gonzalez Alternative Methodologies for Social Assessment of Environmental Projects corporate social responsibilities and environmental protection

C. Gonzalez Alternat...

The main objective of this contribution is to propose different method...

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Sri Urip CSR Strategies. Corporate Social Responsibility for a Competitive Edge in Emerging Markets ISBN: 9780470826287 corporate social responsibilities and environmental protection

Sri Urip CSR Strateg...

Globalization has changed the nature of many markets. Previously prote...

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Brian Lechem Chairman of the Board. A Practical Guide ISBN: 9780471430605 corporate social responsibilities and environmental protection

Brian Lechem Chairma...

Practical, real-world advice for the most challenging of positions The...

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Цена: 4338.98 RUR

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Consuming Sustainability: Critical Social Analyses of Ecological Change corporate social responsibilities and environmental protection

Consuming Sustainabi...

Examining several contemporary environmental controversies—including w...

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Zabihollah Rezaee Financial Statement Fraud. Prevention and Detection ISBN: 9780470543207 corporate social responsibilities and environmental protection

Zabihollah Rezaee Fi...

Practical examples, sample reports, best practices and recommendations...

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Sonia Labatt Environmental Finance. A Guide to Environmental Risk Assessment and Financial Products ISBN: 9780471447382 corporate social responsibilities and environmental protection

Sonia Labatt Environ...

An engaging and comprehensive look at the intersection of financial in...

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Schwartz Donald Corporate Boards. Managers of Risk, Sources of Risk ISBN: 9781444315899 corporate social responsibilities and environmental protection

Schwartz Donald Corp...

Corporate Boards: Managers of Risk, Sources of Risk deals with the hig...

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Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business ISBN: 9781118003503 corporate social responsibilities and environmental protection

Nick Smith The Socia...

How do organizations manage social media effectively? Every organizati...

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Doris Rubenstein The Good Corporate Citizen. A Practical Guide ISBN: 9780471656845 corporate social responsibilities and environmental protection

Doris Rubenstein The...

Corporate citizenship refers to the way a company integrates basic soc...

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Coombs W. Timothy Managing Corporate Social Responsibility. A Communication Approach ISBN: 9781118106655 corporate social responsibilities and environmental protection

Coombs W. Timothy Ma...

Managing Corporate Social Responsibility offers a strategic, communica...

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Netting F. Ellen Analyzing Social Policy. Multiple Perspectives for Critically Understanding and Evaluating Policy ISBN: 9781118044179 corporate social responsibilities and environmental protection

Netting F. Ellen Ana...

From formulation to implementation, an approach to the analysis of soc...

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Environmental Protection Plastic Pet Automatic Feeder for Water and Food Use corporate social responsibilities and environmental protection

Environmental Protec...

Environmental Protection Plastic Pet Automatic Feeder for Water and Fo...

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Steven Collings Corporate Finance For Dummies - UK ISBN: 9781118743478 corporate social responsibilities and environmental protection

Steven Collings Corp...

The maths, the formulas, and the problems associated with corporate fi...

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Цена: 1801.68 RUR

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Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.