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american society of transplantation primer on transplantation isbn 9781444391756

Thomas McCraw K. American Business Since 1920. How It Worked american society of transplantation primer on transplantation isbn 9781444391756

Thomas McCraw K. Ame...

Tells the story of how America’s biggest companies began, operated, an...

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Income Inequality and Social Stratification: Causes and Consequences american society of transplantation primer on transplantation isbn 9781444391756

Income Inequality an...

This volume draws together a collection of classical reodings from eco...

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Цена: 1646 RUR

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James Cateridge Film Studies For Dummies american society of transplantation primer on transplantation isbn 9781444391756

James Cateridge Film...

Make sense of the world of cinema Want to pull back the curtain on fil...

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Цена: 1333.42 RUR

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Candace Camp A Dangerous Man american society of transplantation primer on transplantation isbn 9781444391756

Candace Camp A Dange...

Eleanor has always been looked on askance as «the bossy American» by L...

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Цена: 375.49 RUR

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Bronstein Jamie L. Empire, State, and Society. Britain since 1830 american society of transplantation primer on transplantation isbn 9781444391756

Bronstein Jamie L. E...

Empire, State, and Society assesses the external and internal forces b...

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Цена: 8240.66 RUR

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Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business american society of transplantation primer on transplantation isbn 9781444391756

Laurie Young The Mar...

This book, written by a senior marketer with over thirty years experie...

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Цена: 2237.27 RUR

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Grace Davie Religion in Britain. A Persistent Paradox american society of transplantation primer on transplantation isbn 9781444391756

Grace Davie Religion...

Religion in Britain evaluates and sheds light on the religious situati...

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Roger Carpenter M. Times Are Altered with Us. American Indians from First Contact to the New Republic american society of transplantation primer on transplantation isbn 9781444391756

Roger Carpenter M. T...

Times Are Altered with Us: American Indians from Contact to the New Re...

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Цена: 7039.98 RUR

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Abbas Mirakhor Introductory Mathematics and Statistics for Islamic Finance american society of transplantation primer on transplantation isbn 9781444391756

Abbas Mirakhor Intro...

A unique primer on quantitative methods as applied to Islamic finance...

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Цена: 3331.88 RUR

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James Fenimore Cooper Jack Tier; or, the Florida Reefs american society of transplantation primer on transplantation isbn 9781444391756

James Fenimore Coope...

James Fenimore Cooper was a prolific and popular American writer of th...

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Цена: 196 RUR

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Cooper J.F. Jack Tier, or, the Florida Reefs = Джек Тайер, или Флоридский риф: роман на английском языке american society of transplantation primer on transplantation isbn 9781444391756

Cooper J.F. Jack Tie...

James Fenimore Cooper was a prolific and popular American writer of th...

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Цена: 544 RUR

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Stig Pedersen Andur A Companion to the Philosophy of Technology american society of transplantation primer on transplantation isbn 9781444391756

Stig Pedersen Andur...

Drawing on essays from leading international and multi-disciplinary sc...

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Helen Dickson Seducing Miss Lockwood american society of transplantation primer on transplantation isbn 9781444391756

Helen Dickson Seduci...

RAKE’S MISTRESS…OR WIFE?Against all advice, Juliet Lockwood is intent...

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Deborah Simmons Tempting Kate american society of transplantation primer on transplantation isbn 9781444391756

Deborah Simmons Temp...

A MEETING AT GUNPOINTA fitting start for such a dangerous attraction,...

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Paula Marshall Jack Compton's Luck american society of transplantation primer on transplantation isbn 9781444391756

Paula Marshall Jack...

Four years of war and even more years of trying to save the family est...

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Цена: 313.04 RUR

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Человек-амфибия : книга для чтения на английском языке american society of transplantation primer on transplantation isbn 9781444391756

Человек-амфибия : кн...

Alexander Belyaev is one of the founders of Russian science fiction li...

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Цена: 320 RUR

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Для информации:

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society