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american society of transplantation primer on transplantation isbn 9781444391756

Nicolas Witschi S. A Companion to the Literature and Culture of the American West american society of transplantation primer on transplantation isbn 9781444391756

Nicolas Witschi S. A...

A Companion to the Literature and Culture of the American West present...

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Laurie Young The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business american society of transplantation primer on transplantation isbn 9781444391756

Laurie Young The Mar...

This book, written by a senior marketer with over thirty years experie...

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Цена: 1851.83 RUR

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British or American English? A Handbook of Word and Grammar Patterns american society of transplantation primer on transplantation isbn 9781444391756

British or American...

Speakers of British and American English display some striking differe...

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Цена: 4728 RUR

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Vladimir V. Zemsha Diversity. From ethnocentrism to ethnorelativism american society of transplantation primer on transplantation isbn 9781444391756

Vladimir V. Zemsha D...

The notion of diversity. Ethnocentrism and how to live out in a multic...

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Jack London On the Makaloa Mat and The Road american society of transplantation primer on transplantation isbn 9781444391756

Jack London On the M...

Jack London was an American novelist, journalist and social activist....

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Alfred Bendixen A Companion to the American Novel american society of transplantation primer on transplantation isbn 9781444391756

Alfred Bendixen A Co...

Featuring 37 essays by distinguished literary scholars, A Companion to...

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Donald Wiger E. The Psychotherapy Documentation Primer american society of transplantation primer on transplantation isbn 9781444391756

Donald Wiger E. The...

Everything you need to know to record client intake, treatment, and pr...

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U. S. Avengers Volume 1: American Intelligence Mechanics american society of transplantation primer on transplantation isbn 9781444391756

U. S. Avengers Volum...

In a world beset by danger, the United States of America needs a team...

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Nathaniel Hawthorne The Marble Faun american society of transplantation primer on transplantation isbn 9781444391756

Nathaniel Hawthorne...

Nathaniel Hawthorne was an American novelist, a dark romantic, and sho...

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Цена: 575 RUR

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Christopher Hodapp Freemasons For Dummies american society of transplantation primer on transplantation isbn 9781444391756

Christopher Hodapp F...

Take the mystery out of the Freemasons Fascinated by Freemasons? Freem...

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Цена: 1324.44 RUR

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Nathan Dungan Prodigal Sons and Material Girls. How Not to Be Your Child's ATM american society of transplantation primer on transplantation isbn 9781444391756

Nathan Dungan Prodig...

In today’s society many young people have lost sight of the value of m...

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Beverly Schwartz Rippling. How Social Entrepreneurs Spread Innovation Throughout the World american society of transplantation primer on transplantation isbn 9781444391756

Beverly Schwartz Rip...

Principles for driving significant change throughout an entire system...

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James Tidwell H. Aquaculture Production Systems american society of transplantation primer on transplantation isbn 9781444391756

James Tidwell H. Aqu...

Aquaculture is an increasingly diverse industry with an ever-growing n...

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Cooper J.F. Mercedes of Castile; or The Voyage to Cathay american society of transplantation primer on transplantation isbn 9781444391756

Cooper J.F. Mercedes...

James Fenimore Cooper was a prolific and popular American writer of th...

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Radicals american society of transplantation primer on transplantation isbn 9781444391756

Radicals

In the last few years the world has changed in unexpected ways. The po...

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J. F. Cooper Wing-and-Wing or Le feu-follet american society of transplantation primer on transplantation isbn 9781444391756

J. F. Cooper Wing-an...

James Fenimore Cooper was a prolific and popular American writer of th...

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Цена: 607 RUR

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This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society