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a new lease of death

John McKean S. Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information ISBN: 9781119004202 a new lease of death

John McKean S. Custo...

Find out how to reap the benefits of motivating and engaging the new,...

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Цена: 3003.91 RUR

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James Clackson A Companion to the Latin Language ISBN: 9781444343366 a new lease of death

James Clackson A Com...

A Companion to the Latin Language presents a collection of original es...

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Цена: 15283.21 RUR

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Neil Cole Journeys to Significance. Charting a Leadership Course from the Life of Paul ISBN: 9781118005439 a new lease of death

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A powerful, biblically based model of leadership development based on...

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Цена: 1665.5 RUR

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Diane Bloomfield Torah Yoga. Experiencing Jewish Wisdom Through Classic Postures ISBN: 9780787973407 a new lease of death

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This highly original book introduces a fascinating new approach to yog...

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Цена: 1668.84 RUR

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Salameh Malik Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants ISBN: 9780470660362 a new lease of death

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The third book in the Essential Tools For series… on the topic of Oper...

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Цена: 2002.61 RUR

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Pasternak B. Doctor Zhivago ISBN: 978-0-09-954124-0 a new lease of death

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This is the perfect gift for Valentine's Day. From the acclaimed trans...

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Цена: 996 RUR

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Морган Райс A Cry of Honor a new lease of death

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In A CRY OF HONOR (Book #4 in the Sorcerer's Ring), Thor has returned...

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Цена: 59.9 RUR

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Alexander Elder Come Into My Trading Room. A Complete Guide to Trading ISBN: 9780471273820 a new lease of death

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The trading bible for the new millennium In Come Into My Trading Room,...

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Barton Biggs A Hedge Fund Tale of Reach and Grasp. Or What's a Heaven For ISBN: 9780470892398 a new lease of death

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Financial legend Barton Biggs' fictional account of the hedge world an...

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Цена: 1665.5 RUR

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Lamb, Charles , Lamb, Mary Rdr+CD: [Young Adult]: TALES FROM SHAKESPEARE ISBN: 978-88-536-1754-5 a new lease of death

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This reader includes seven of Shakespeare’s greatest plays, whose plot...

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Цена: 719 RUR

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Slava Sarazhin Fairytales for adults in the fourth dimension ISBN: 978-5-00071-732-5 a new lease of death

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It is happening, and your heart is beating inside of your mother’s wom...

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Barrett Kevin M. Stroke ISBN: 9781118560419 a new lease of death

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Stroke is a leading cause of disability and death Early and rapid diag...

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Cantillon Peter ABC of Learning and Teaching in Medicine ISBN: 9781444323238 a new lease of death

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The ABC of Learning and Teaching in Medicine is a fully revised, succi...

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Sam Crane Life, Liberty, and the Pursuit of Dao. Ancient Chinese Thought in Modern American Life ISBN: 9781118323717 a new lease of death

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This highly original work introduces the ideas and arguments of the an...

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1000 Things to Do in London a new lease of death

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A Coloring Book: Drawings by Andy Warhol a new lease of death

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Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming «inference-based» predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of «Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon» to a more complex model such as an Electric utility value proposition: «We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement.» Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value «intentionally/ discretionarily» shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering «indirect» data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old «indirect» competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing «incidentally» volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: «If you make my life easier, reward me, and respect my shared information: I will tell you my secrets.»