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a new lease of death

The Confession a new lease of death

The Confession

Travis Boyette is a murderer. In 1998, in the small East Texas city of...

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Chad Hanson In Search of Self: Exploring Student Identity Development. New Directions for Higher Education, Number 166 ISBN: 9781118915103 a new lease of death

Chad Hanson In Searc...

Students become new and different people through the course of their e...

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Цена: 1924.94 RUR

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Complete Novels of J. Austen a new lease of death

Complete Novels of J...

Jane Austen is perhaps the best-loved of all English novelists. Her kn...

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Цена: 3750 RUR

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A Court of Mist and Fury a new lease of death

A Court of Mist and...

From New York Times bestselling author Sarah J. Maas comes the second...

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Цена: 639 RUR

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John McKean S. Customer's New Voice. Extreme Relevancy and Experience through Volunteered Customer Information ISBN: 9781119004202 a new lease of death

John McKean S. Custo...

Find out how to reap the benefits of motivating and engaging the new,...

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Цена: 2986.97 RUR

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Frans Lanting. Okavango / Франс Лантинг. Живая Африки a new lease of death

Frans Lanting. Okava...

Frans Lanting's vibrant tribute to Old Africa revisited on its 20th an...

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Цена: 2902 RUR

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Daniel Strachman A. Getting Started in Hedge Funds. From Launching a Hedge Fund to New Regulation, the Use of Leverage, and Top Manager Profiles ISBN: 9781118018972 a new lease of death

Daniel Strachman A....

The book on hedge fund basics, completely updated to reflect today’s p...

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Цена: 1324.23 RUR

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Jason Saul The End of Fundraising. Raise More Money by Selling Your Impact ISBN: 9781118010051 a new lease of death

Jason Saul The End o...

Why does it cost nonprofits on average $20 to raise $100, while it cos...

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Цена: 2519.01 RUR

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Maas S.J. Throne of Glass ISBN: 978-1408832332 a new lease of death

Maas S.J. Throne of...

In the dark, filthy salt mines of Endovier, an eighteen-year-old girl...

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Цена: 830 RUR

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David Myers G. A Friendly Letter to Skeptics and Atheists. Musings on Why God Is Good and Faith Isn't Evil ISBN: 9780470381557 a new lease of death

David Myers G. A Fri...

A Friendly Letter to Skeptics and Atheists helps readers—both secular...

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Цена: 1125.09 RUR

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Happy Earth 2: Activity Book (+ CD-ROM) a new lease of death

Happy Earth 2: Activ...

A new edition of Happy Earth, the best-selling, topic-based course tha...

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Цена: 615 RUR

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Jerusalem a new lease of death

Jerusalem

In the epic novel Jerusalem, Alan Moore channels both the ecstatic vis...

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Цена: 2099 RUR

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Daniel Strachman A. AARP Getting Started in Hedge Funds. From Launching a Hedge Fund to New Regulation, the Use of Leverage, and Top Manager Profiles ISBN: 9781118241752 a new lease of death

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AARP Digital Editions offer you practical tips, proven solutions, and...

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Цена: 1324.23 RUR

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Khalid Ghayur ActiveBeta Indexes. Capturing Systematic Sources of Active Equity Returns ISBN: 9780470632956 a new lease of death

Khalid Ghayur Active...

An informative guide offering new and innovative ways to think about a...

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Цена: 3650.75 RUR

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Philip Hesketh How to Persuade and Influence People, Completely revised and updated edition of Life's a Game So Fix the Odds. Powerful Techniques to Get Your Own Way More Often ISBN: 9780857080660 a new lease of death

Philip Hesketh How t...

Wouldn't it be great if you could always get people to see things your...

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Цена: 1725.81 RUR

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The Book of Mirrors a new lease of death

The Book of Mirrors

Princeton, 1987: renowned psychologist Professor Joseph Weider is brut...

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Цена: 599 RUR

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Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming «inference-based» predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. Those offers range from the most basic app model of «Give me your physical location, we'll find the best Thai restaurant near you, and give you an instant coupon» to a more complex model such as an Electric utility value proposition: «We'll give you discounts to charge your Prius during certain times to help us optimize our grid efficiency while allowing Toyota to monitor and optimize your battery to enable Toyota's R&D and customer experience enhancement.» Forty case studies detail proven approaches for directly engaging the new consumer, showing companies how to take advantage of rapidly evolving personal technology—smart phones, homes, vehicles, wearable technology, and Internet of Things—and the new sharing culture to collect the higher value «intentionally/ discretionarily» shared information. Readers gain access to a robust tool set including templates, checklists, tables, flow diagrams, process maps, and technical data schematics to streamline these new capabilities and accelerate implementation of these transformational techniques. Ninety percent of the data that businesses use to determine what they sell or how to personalize a customer experience results from consumers unintentionally volunteering «indirect» data; however, this type of data has less than 10 percent accuracy. This low effectiveness also necessitates up to 70 percent of a business's cost infrastructure. Direct consumer knowledge is now available and boasts up to 20-50 percent accuracy, yet businesses remain anchored in the old «indirect» competencies. This book helps companies integrate compelling sharing motivators and controls for consumers to feel motivated and safe about directly sharing their product and experience desires, providing the ultimate market advantage. Learn how to catch up to the new digitalized consumer Leverage direct consumer information from current megatrends Navigate privacy's current and future metamorphosis Unlock the untapped value of Big Data's true enabler—Little Data Parsing «incidentally» volunteered data has been stagnant for decades due to the capabilities and expectations of a new generation of enabled consumers The timeless reality is that any level of investment in computing power, data, and analytics will never approach their full ROI potential without interfusing the direct, intentional insights from the consumer. If today's forward-thinking companies want to profitably engage the new consumers, they must learn the secrets of motivating and safeguarding this new potential of customer transparency. The risks of not engaging these new consumer voices? Irrelevancy and Silence. The Customer's New Voice shows businesses how to fulfill the promise and caveat of the new consumer: «If you make my life easier, reward me, and respect my shared information: I will tell you my secrets.»