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a new lease of death

Michael Archer D. Getting Started in Currency Trading. Winning in Today's Market a new lease of death

Michael Archer D. Ge...

The definitive introduction to FOREX trading Getting Started in Curren...

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Цена: 1514.13 RUR

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The Beach at Night a new lease of death

The Beach at Night

Elena Ferrante returns to the tale at the center of the novel she cons...

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Цена: 689 RUR

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Noel Cowen Global History. A Short Overview a new lease of death

Noel Cowen Global Hi...

This short book offers a clear and engaging introduction to the histor...

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Цена: 3955.21 RUR

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Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web a new lease of death

Mari Smith The New R...

A top social media guru shares the secrets to expanding your business...

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Цена: 1646.08 RUR

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Kensuke Okabayashi The Five Dysfunctions of a Team. An Illustrated Leadership Fable a new lease of death

Kensuke Okabayashi T...

The blockbuster bestseller now in a manga edition–fully illustrated an...

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Цена: 1715.35 RUR

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Michael Marder P. Condensed Matter Physics a new lease of death

Michael Marder P. Co...

Now updated—the leading single-volume introduction to solid state and...

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Цена: 9236.51 RUR

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A History of the Laws of War: Volume 1 a new lease of death

A History of the Law...

This unique new work of reference traces the origins of the modern law...

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Цена: 4381 RUR

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David Meerman Scott The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business a new lease of death

David Meerman Scott...

The essential roadmap for the new realities of selling when buyers are...

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Цена: 1451.45 RUR

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Nakayama Thomas K. The Handbook of Critical Intercultural Communication a new lease of death

Nakayama Thomas K. T...

The Handbook of Critical Intercultural Communication aims to furnish s...

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Цена: 15105 RUR

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The Ministry of Utmost Happiness a new lease of death

The Ministry of Utmo...

The Ministry of Utmost Happiness takes us on an intimate journey acros...

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Цена: 829 RUR

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Maciej Kranz Building the Internet of Things. Implement New Business Models, Disrupt Competitors, Transform Your Industry a new lease of death

Maciej Kranz Buildin...

Connect your organization to the Internet of Things with solid strateg...

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Цена: 1979.25 RUR

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H. Paul Jeffers The Napoleon of New York. Mayor Fiorello La Guardia a new lease of death

H. Paul Jeffers The...

Praise for H. Paul Jeffers Diamond Jim Brady: Prince of the Gilded Age...

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Цена: 3034.85 RUR

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Batgirl Volume 1: The Darkest Reflection a new lease of death

Batgirl Volume 1: Th...

As a part of the acclaimed DC Comics - The New 52 event of September 2...

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Цена: 1979 RUR

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Diane Arbus Revelations a new lease of death

Diane Arbus Revelati...

Between 1954 and her suicide in 1971 Diane Arbus took some 150,000 pho...

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Цена: 5690 RUR

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Shani Shamah A Foreign Exchange Primer a new lease of death

Shani Shamah A Forei...

This book will provide a thorough introduction to the foreign exchange...

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Цена: 4948.13 RUR

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Pamela McLean The Completely Revised Handbook of Coaching. A Developmental Approach a new lease of death

Pamela McLean The Co...

Praise for The Completely Revised HANDBOOK OF COACHING «Pam McLean has...

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Цена: 5014.11 RUR

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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.